July 11-15, 2022 :: Online event :: Fourth Edition
DISCO:MTL IS BACK THIS JULY!
WHAT IS DISCOVERABILITY? In this day and age, having a great game is only half the battle. The need for being discovered and achieving market visibility is a constant challenge for game developers. You need an exceptional strategy for getting your game noticed so that it won’t be lost amongst thousands of other new releases. Interested in learning how to tackle this challenge head-on? Then you’re in the right place!
TELL ME MORE! After three successful in-person editions and an outstanding online version, Disco:MTL is back with another online edition! GamePlay Space is proud to present the 4th edition of the only summit dedicated exclusively to discoverability and marketing for video games!
Disco:MTL is bringing you an action-packed week filled with expert-led talks that will reinvigorate your marketing strategies, help you develop your community in engaging and inclusive ways, teach you how to build momentum for your game and leverage it for launch, master the use of social media, and much, much more! Our world class speakers will delve into how the attention economy functions in the gaming industry, along with how to invest your time and energy wisely when it comes to your marketing operations.
WHEN? WHERE? HOW? Join us from July 11— 15, 2022 for a full week covering hot topics like discoverability, marketing, benchmarking, community management, and more! The summit will be held online save for our in-person Cocktail Party, where you can kick back, enjoy a beautiful summer night and unpack the talks with fellow developers attending!
Disco:MTL features an incredible lineup of experts joining us during the conference to share their knowledge and insights with you on various discoverability topics. This year, we're welcoming (by order of presentation):
Philomena Schwab Stray Fawn Studio
Victoria Tran Innersloth
Dylan Gedig Red Nexus Games
Lynn Richter Velan Studios
Hannah Fogelberg Landfall Games
Marcela Huerta KO-OP
Jacob Blommestein KO-OP
Chris Zukowski How to Market A Game
Jason Della Rocca Execution Labs
Click on the image above to add the talks to your calendar!
Monday, July 11, 2022
Validate, Hype, Release - A Strategic Approach to Reducing Your Next Game’s Risk of Flopping
2:00 - 3:30 PM EDT
Maintaining an indie studio is a tough challenge. With roughly 1,000 games launching on Steam every month, it’s just too easy to be overlooked. After releasing two profitable PC games and gathering over 400k wishlists for their upcoming game “The Wandering Village”, the Stray Fawn Studio team has now identified the approaches that are crucial to their success.
In this talk, Philomena will share her studio’s best practices to validate interest in a project early on, build up hype around the game and focus the momentum at launch. Join Stray Fawn Studio in the dissection of their strategies related to crowdfunding, social media, social news, community building and events.
Philomena Schwab from Stray Fawn Studio
Tuesday, July 12, 2022
Market Analysis: Benchmarking Your Game to Know if It Is Worth Pursuing
2:00 - 3:30 PM EDT
In this talk, you’ll join Tavrox from TavroxGames to learn how to benchmark your game and analyze if it is worth pursuing. The talk will feature an extensive case study, and will dive into understanding how past, present, and future projects in that market will perform!
Tavrox from TavroxGames
Wednesday, July 13, 2022
Strategies for Cutting Through the Noise and Setting Your Game Up for Success
2:00 - 3:30 PM EDT
With so much going on online and thousands of new game releases each year, it can be hard to pinpoint what strategy to use in order to get your game noticed. In this talk, we will have three speakers tell us about different strategies that can help studios cut through the noise.
Victoria Tran (Innersloth) will talk about how to set up your community management for success (including how to budget for it), Dylan Gedig (Red Nexus Games) will explain how demos can be used to rocket your game to the top, and Lynn Richter (Velan Studios) will talk about how to tackle community-first marketing.
Victoria Tran from Innersloth, Dylan Gedig from Red Nexus Games and Lynn Richter from Velan Studios
Thursday, July 14, 2022
Managing Your Community: How to Engage Players & Create an Inclusive Environment
10:00 - 11:30 AM EDT
Join Hanna Fogelberg (Landfall Games), Marcela Huerta and Jacob Blommestein (KO_OP) as they talk about different ways to manage your community. Learn about how social media can be used to engage your players, and get an insight into how Discord bots can help to create a welcoming and inclusive environment for your community.
Hannah Fogelberg from Landfall Games, and Marcela Huerta and Jacob Blommestein from KO-OP
Disco:MTL Presents: Rooftop Cocktail Party
6:00 - 9:00 PM EDT
GamePlay Space is hosting its very own Cocktail Party from 6-9PM on Loto-Quebéc’s rooftop terrace. Join us and over a hundred industry professionals for an evening where we'll meet and mingle, unpack the talks we've just heard, and decompress among friends!
Let's spruce up your Steam page! In this live critique, professional Steam page builder Chris Zukowski will review your Steam pages and give you gentle suggestions on how you can improve them. You will also learn what Steam shoppers are looking for and how the Steam algorithm can be influenced by your page.
Chris Zukowski from How to Market A Game
Get your ticket now and benefit from our early bird ticket pricing!