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July 5-9, 2021:: Online event :: GamePlay Space
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What is discoverability?
In this day and age, having a good game is only half the battle, as the need for discovery and market awareness is a constant challenge for game developers. You need an exceptional strategy for getting noticed, so your game won’t be lost among the thousands of other new releases. You want to know how to tackle this challenge head on? We have a solution!

What is the solution?
After 2 extremely successful editions and one year in lockdown, Disco:MTL is back! GamePlay Space is proud to present you with this 3rd edition of the only summit dedicated exclusively to discoverability and marketing for video games!
 
Disco:MTL is bringing you an action packed week filled with talks, roundtables and networking events that will reinvigorate your marketing strategy, teach you how to develop your community, create relationships with content creators, master the use of social media and much much more! Our world class speakers will delve into how the attention economy works in the games industry and how to invest time and energy in leveraging marketing activities.

When? Where? How?
Join us from July 5th to 9th 2021 for a full week on discoverability, marketing, community development, and more! The summit will be held completely online, but don’t worry: it’s just one talk a day, to keep the #ZoomFatigue away!

Visitors of DiscoMTL in previous editionsVisitors of DiscoMTL in previous editionsVisitors of DiscoMTL in previous editions.
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Disco Speakers
Disco:MTL features an incredible lineup of experts who will join us during the conference to share their knowledge and insights with you on discoverability topics. Here they are (presented in alphabetical order):
Simon Carless
GameDiscoverCo
Jason Della Rocca
Execution Labs
Bo de Vries
Guerrilla Games
Des Gayle
Fellow Traveller
Robbie Paterson
Devolver Digital
Fernando Rizo
Modern Wolf
Astrid Rosemarin
Evolve PR
Rebekah Saltsman
Finji
Philomena Schwab
Stray Fawn Studio
Carly Shields
Raw Fury
Jenny Windom
Rose City Games
Chris Zukowski
Game Marketing Consultant and Strategist
Agenda
Click on the image to add the talks to your calendar!
Monday, July 5 2021
Perfecting Your Game Hook & The 10 Commandments Of Game Discoverability
2:00 -3:30 PM EDT
How do you get people genuinely interested in your PC or console game from day 1, and how do you hold their attention throughout the pre-release cycle? GameDiscoverCo founder Simon Carless looks in-depth at the concept of 'game hook' - why players are excited about your game - and then looks at 10 key 'commandments' to keep players excited from the beginning to end of your game's road to success.

This session includes a 30-minute informal discussion with your peers.

Simon Carless from GameDiscoverCo
Tuesday, July 6 2021
Community Engagement: A Working Session
2:00 - 3:30 PM EDT
In this peer working session, we will have an opportunity to deep dive into the topic of community development and management. Join your peers to share and discuss the successes and struggles of finding, growing, and engaging with your fans. Together we will come up with solutions to the different challenges we face in developing our game communities.
Bo de Vries from Guerrilla Games
Wednesday, July 7 2021
A Roundtable on Managing Influencers
10:00 - 11:00 AM EDT
Join your peers to share and discuss the best ways to manage influencer campaigns. This event will be moderated by Astrid Rosemarin from Evolve PR, and serves as great preparation for the happy hour with influencers on Thursday.
Astrid Rosemarin from Evolve PR
Channel Mastery: TikTok, Facebook Ads, and Imgur
2:00 - 3:30 PM EDT
Our three panelists will talk about how they mastered TikTok, Facebook ads, and Imgur to promote their games, find fans, and get discovered. You’ll learn all the nuts and bolts, and get tips on how you can do the same.

This session includes a 30-minute informal discussion with your peers.

Philomena Schwab from Stray Fawnand Jenny Windom from Rose City Games
Thursday, July 8 2021
Launch Planning: Marketing Timeline Case Studies
2:00 - 3:30 PM EDT
Our three panelists will talk about how they planned their marketing timelines to maximize visibility when launching their games. They will share what they learned and will give tips on how you can plan for success.
Des Gayle from Fellow Traveller, Rebekah Saltsman from Finji and TBD
Disco:MTL Presents a Happy Hour with Influencers
5:00 - 7:00 PM EDT
Join us for a social happy hour where you have the opportunity to meet and greet some influencers and chat with fellow Disco attendees about all things game discoverability and marketing.
Friday, July 9 2021
Elite Game Marketing: In Conversation with Publishers
2:00 - 3:30 PM EDT
Let’s put three awesome publishers on the hotseat and dig into how they approach marketing and overcome the discoverability challenge. What critical lessons can we all learn in regards to audience development, promotional planning, event/showcase strategy, social media wizardry, and all the other good stuff that enables a game to find fans and succeed? Let’s find out! 

This session includes a 30-minute informal discussion with your peers.

Robbie Paterson from Devolver Digital, Fernando Rizo from Modern Wolf and Carly Shields from Raw Fury
Tickets
Get your ticket now and benefit from the early bird ticket pricing! 
Early bird sale is ongoing until June 20, 2021 at 11:59 PM.
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To keep up with the latest updates on Disco:MTL 2021, join our Discord server and follow #discomtl2021 on social media!
Sponsors
Disco:MTL is made possible thanks to the generous support of our amazing partners and sponsors:
If you're interested in getting involved as a sponsor in this year's Disco:MTL, please contact GamePlay Space at contact@gameplayspace.com!