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July 5-9, 2021 :: Online event :: Third Edition
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What is discoverability?
Having a good game is only half the battle in this day and age, as the need for discovery and market awareness is a constant challenge for game developers. You need an exceptional strategy for getting noticed, so your game won’t be lost among the thousands of other new releases. Do you want to know how to tackle this challenge head-on? We have a solution!

What is the solution?
After two highly successful editions and one year in lockdown, Disco:MTL is back! GamePlay Space is proud to present you with this 3rd edition of the only summit dedicated exclusively to discoverability and marketing for video games!
Disco:MTL is bringing you an action-packed week filled with talks, roundtables and networking events that will reinvigorate your marketing strategy, teach you how to develop your community, create relationships with content creators, master the use of social media and much much more! Our world-class speakers will delve into how the attention economy works in the games industry and how to invest time and energy in leveraging marketing activities.

When? Where? How?
Join us from July 5 to July 9, 2021, for an entire week on discoverability, marketing, community development, and more! The summit will be held entirely online, but don’t worry: it’s just one talk a day keeps the #ZoomFatigue away!

Visitors of DiscoMTL in previous editionsVisitors of DiscoMTL in previous editionsVisitors of DiscoMTL in previous editions.
Disco Speakers
Disco:MTL features an incredible lineup of experts to share their knowledge and insights with you on discoverability topics. Here they are in alphabetical order:
Simon Carless
Jason Della Rocca
Execution Labs
Bo de Vries
Des Gayle
Fellow Traveller
Yves Hohler
Broken Arms Games
Robbie Paterson
Devolver Digital
Fernando Rizo
Modern Wolf
Astrid Rosemarin
Evolve PR
Rebekah Saltsman
Philomena Schwab
Stray Fawn Studio
Carly Shields
Raw Fury
Jenny Windom
Soft Not Weak/Kowloon Nights
Chris Zukowski
Game Marketing Consultant and Strategist
Click on the image to add the talks to your calendar!
Monday, July 5, 2021
Perfecting Your Game Hook & The 10 Commandments Of Game Discoverability
2:00 - 3:30 PM EDT
How do you get people genuinely interested in your PC or console game from day 1, and how do you hold their attention throughout the pre-release cycle? GameDiscoverCo founder Simon Carless looks in-depth at the concept of 'game hook' - why players are excited about your game - and then looks at 10 key 'commandments' to keep players excited from the beginning to end of your game's road to success.

This session includes an informal discussion with your peers.

Simon Carless from GameDiscoverCo
Tuesday, July 6, 2021
Community Engagement: A Working Session
2:00 - 3:30 PM EDT
In this peer working session, we will have an opportunity to deep dive into the topic of community development and management. Join your peers to share and discuss the successes and struggles of finding, growing, and engaging with your fans. Together we will come up with solutions to the different challenges we face in developing our game communities.
Bo de Vries from Guerrilla
Wednesday, July 7, 2021
A Roundtable on Managing Influencers
10:00 - 11:00 AM EDT
Join your peers to share and discuss the best ways to manage influencer campaigns. This event will be moderated by Astrid Rosemarin from Evolve PR, and serves as excellent preparation for the Happy Hour with Influencers on Thursday.
Astrid Rosemarin from Evolve PR
Channel Mastery: TikTok, Facebook Ads, and Imgur
2:00 - 3:30 PM EDT
Our three panelists will talk about how they mastered TikTok, Facebook ads, and Imgur to promote their games, find fans, and get discovered. You’ll learn all the nuts and bolts, and get tips on how you can do the same.

This session includes an informal discussion with your peers.

Philomena Schwab from Stray Fawn, Jenny Windom from Soft Not Weak/Kowloon Nights and Chris Zukowski, Game Marketing Consultant and Strategist
Thursday, July 8, 2021
Launch Planning: Marketing Timeline Case Studies
2:00 - 3:30 PM EDT
Our three panelists will discuss about how they planned their marketing timelines to maximize visibility when launching their games. They will share what they learned and will give tips on how you can prepare for success.
Des Gayle from Fellow Traveller, Yves Hohler from Broken Arms Games and Rebekah Saltsman from Finji
Disco:MTL Presents a Happy Hour with Influencers
5:00 - 7:00 PM EDT
Join us for a social happy hour where you have the opportunity to meet and greet some influencers and chat with fellow Disco:MTL attendees about all things game discoverability and marketing.
Friday, July 9, 2021
Elite Game Marketing: In Conversation with Publishers
2:00 - 3:30 PM EDT
Let’s put three fantastic publishers on the hot seat and dig into how they approach marketing and overcome the discoverability challenge. What critical lessons can we all learn regarding audience development, promotional planning, event/showcase strategy, social media wizardry, and all the other good stuff that enables a game to find fans and succeed? Let’s find out! 

This session includes an informal discussion with your peers.

Robbie Paterson from Devolver Digital, Fernando Rizo from Modern Wolf and Carly Shields from Raw Fury
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To keep up with the latest updates on Disco:MTL 2021, join our Discord server and follow #discomtl2021 on social media!
Disco:MTL is made possible thanks to the generous support of our amazing partners and sponsors:
If you're interested in getting involved as a sponsor in this year's Disco:MTL, please contact GamePlay Space at contact@gameplayspace.com!