‍How do you get people genuinely interested in your PC or console game from day 1, and how do you hold their attention throughout the pre-release cycle? GameDiscoverCo founder Simon Carless looks in-depth at the concept of 'game hook' - why players are excited about your game - and then looks at 10 key 'commandments' to keep players excited from the beginning to end of your game's road to success.
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‍In this peer working session, we will have an opportunity to deep dive into the topic of community development and management. Join your peers to share and discuss the successes and struggles of finding, growing, and engaging with your fans. Together we will come up with solutions to the different challenges we face in developing our game communities.

Join your peers to share and discuss the best ways to manage influencer campaigns. This event will be moderated by Astrid Rosemarin from Evolve PR, and serves as excellent preparation for the Happy Hour with Influencers on Thursday.

‍Our three panelists will talk about how they mastered TikTok, Facebook ads, and Imgur to promote their games, find fans, and get discovered. You’ll learn all the nuts and bolts, and get tips on how you can do the same.

Our three panelists will discuss about how they planned their marketing timelines to maximize visibility when launching their games. They will share what they learned and will give tips on how you can prepare for success.

‍Let’s put three fantastic publishers on the hot seat and dig into how they approach marketing and overcome the discoverability challenge. What critical lessons can we all learn regarding audience development, promotional planning, event/showcase strategy, social media wizardry, and all the other good stuff that enables a game to find fans and succeed? Let’s find out!